朱梦琳

• 1:西南交通大学交通运输与物流学院

摘要(Abstract)：

针对考虑质量控制的双渠道供应链协调问题,构建了考虑质量控制的制造商与传统零售商构成的两级双渠道供应链Stackelberg博弈模型。分析了集中与分散决策下制造商的最优电子直销价、最优批发价与最优产品质量努力水平以及零售商的最优零售价,发现分散决策下最优零售价大于集中决策下的最优零售价,而其最优产品质量努力水平却小于集中决策下的最优产品质量努力水平,即不能实现协调。在此基础上引入收益共享契约模型,提出相关命题证明了当契约参数间满足一定关系、契约参数在一定范围时,收益共享契约不仅使制造商的产品质量努力水平达到了集中决策下的水平,还使供应链各成员的利润达到Pareto改进。最后,通过算例分析了关键模型参数对双渠道供应链决策和利润的影响,以及关键模型参数对收益共享契约下Pareto改进范围的影响,也验证了所提命题和契约的有效性。并发现市场需求对产品质量的敏感性越高,制造商进行产品质量改进的动力就越高;收益共享契约下Pareto改进范围受到产品质量努力水平对市场需求量的影响程度、产品质量努力成本系数和交叉价格弹性系数的影响。

关键词(KeyWords)： 双渠道供应链;渠道协调;收益共享契约;质量控制

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 朱梦琳

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