交通出行选择行为的量子决策实验研究Experimental study on quantum decision-making of travel choice behavior
赵传林,王钰涵,武海娟,孙阳琪,丁力
摘要(Abstract):
量子决策模型是基于量子物理思想的一种新兴决策模型,近年来,在解释个体不确定状态下的决策行为方面展现出独特优势。本文基于量子决策模型研究交通出行决策行为,设计了体现干扰效应、框架效应及顺序效应的调查问卷。首先,将分类-干扰量子决策实验进行改进,在实验范式中引入了交通出行因素,得到了新的干扰系数。其次,借鉴经典的Linda问题研究思路设计了四个与交通出行有关的合取谬误问题,结合数据得出了新的干扰系数和量子几何投影图像,验证了干扰对决策行为的影响。然后,在生命安全、财产损失、时间成本三个维度和积极、消极两种描述方式上使用齐当别理论,解释了框架对决策行为的影响。最后,通过变换问题顺序构建量子问题等式,并使用顺序效应散点图验证了量子问题等式的预测准确性。结果表明:量子理论对决策者不确定状态下决策行为的描述具有理论优势,量子决策模型可以解释交通出行决策行为中的干扰效应、框架效应及顺序效应,拓展了量子思想理论在交通决策行为领域的应用。
关键词(KeyWords): 城市交通;量子决策模型;实验调查;交通出行;干扰效应;框架效应;顺序效应
基金项目(Foundation): 国家自然科学基金(71971014);; 北京市教委科技计划项目(KM202010016007);; 北京建筑大学金字塔人才培养工程项目(JDJQ20200301);北京建筑大学研究生创新项目(PG2023052)
作者(Author): 赵传林,王钰涵,武海娟,孙阳琪,丁力
DOI: 10.19961/j.cnki.1672-4747.2023.01.001
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- (1)亚洲疾病案例:某国面临一种罕见的疾病预计会使600人死亡,现在有两种方案:可以救200人和有三分之一的可能救600人,三分之二的可能一个也救不了,调查结果显示大多数人更愿意选择前者,因为救人是一种收益;将同样问题换成另一种描述:会使400人死亡和有三分之一的可能无人死亡,有三分之二的可能600人全部死亡,调查结果显示人们更倾向于后者,因为死亡是一种损失。而事实上,两种描述实质内容相同。