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基于有限理性,本文首先考察跨境电商和跨境物流在长期发展中采用各种策略的演变特征;接着,分析了各种情形下二者的协同演化方向与演化路径;最后,使用系统动力学方法,通过Vensim PLE仿真软件,建立二者协同演化博弈的系统动力学模型。并分情况对二者演化博弈的稳定性加以仿真,通过合理分配初始状态参数和收益矩阵参数,直观展现了二者协同演化的博弈过程,也验证了协同演化博弈模型的结论。
Abstract：Based on bounded rationality, this study examines the evolutionary characteristics of cross-border e-commerce and logistics in the long-term development process. Firstly, a co-evolutionary game model is constructed using evolutionary game theory. The Jacques matrix determines the stability of the equilibrium point of the system, and the co-evolution direction and evolution path of the two under different conditions is analyzed from a theoretical perspective. Finally, Vensim PLE simulation software is used to establish the system dynamics model of the co-evolutionary game. The initial state and the parameters of the return matrix are reasonably assigned, and the SD model simulation is conducted to visually reflect the game process of the co-evolution, which verifies the conclusion of the co-evolutionary game model.
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基本信息:
中图分类号:F724.6;F259.2
引用信息:
[1]牟能冶,王竹韬,郝娟娟.跨境电商与跨境物流协同演化博弈研究[J],2020,18(04):120-129.
基金信息:
国家社会科学基金资助项目（17BGL085）;; 四川省科技攻关计划资助项目（2018GZ0271）